UNITED STATES PRIVACY POLICY
TABLE OF CONTENTS
INFORMATION WE PROCESS
We may collect or process the following types of information about you. The specific information we collect about you will vary depending on how you interact with us. Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle. Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers. Demographic information, such as your age, sex, ethnicity, and gender. Physical characteristics, such as your hair type and color, skin type, and eye color. Biometric information, such as facial geometry if you use certain of our virtual try-on applications. Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences. Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address). Identity verification information, such as photo identification for in-store pick-ups at one of our retail stores, loyalty member ID, and authentication information (like passwords). Online or network activity information, such as information regarding your interaction with our websites, mobile applications, digital properties, and advertisements, information about your browsing and search history on our websites or mobile applications, and log file information like your browser type and webpages you visit. Geolocation information, such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your device). Audio and visual information, such as recordings of your voice when you call our customer service and images we record through video surveillance in our retail stores. Professional or employment-related information, such as professional licenses or certifications in connection with our professional programs. Health and medical information, such as skincare concerns, diagnoses, medical reports and history. User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses, and comments). Inferences drawn from or created based on any of the information identified above.
HOW WE COLLECT INFORMATION
We may collect personal information about you from various sources. For example: Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, chat with an automated virtual agent or live person on one of our websites, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event. From your friends or family members, such as when your friend or family member sends you a gift or makes a referral. When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser. Through in-store and other offline technologies, such as video surveillance, traffic counting devices and WiFi technology in and around our retail stores, and call recording technology when you speak to customer service. From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with. From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials. From other ELC Brands that you have interacted with. We may combine the information we obtain from the above sources. For example, we may combine information we collect in our stores with information we collect online.
HOW WE USE INFORMATION
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